Exam Certified Marketing Cloud Email Specialist topic 1 question 48 discussion

Should be A right?

In Journey Builder Engagement Split allows to send email/mobile msg on basis on engagement(open/click/bounce) on the email msg. So Should be C

Correct Answer is C - Engagement Split

ANSWER

Option A (SQL Query Activity) is not directly related to targeting members based on their engagement with a specific email and is more suitable for data manipulations and extractions. Option B (Group Refresh) is used to refresh a filtered or grouped data extension, and it is not used for audience segmentation based on email engagement. Option D (Email Send Report) provides information about email sends and their performance but is not used for targeting specific members based on their engagement with a particular email. In summary, C. Engagement Split is the feature that NTO should use to target members who recently received and opened any promotional email with the subject line "NTO Spring Sale" in Journey Builder of Salesforce Marketing Cloud.