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Exam Certified Marketing Cloud Email Specialist All Questions

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Exam Certified Marketing Cloud Email Specialist topic 1 question 129 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist
Question #: 129
Topic #: 1
[All Certified Marketing Cloud Email Specialist Questions]

A customer is planning to redesign the company website and email design. As part of the email updates, the company plans to keep its logo in the header and start using preheader text.
What two additional best practices could be applied to the company's new email design? (Choose two.)

  • A. Use of emojis in preheader text
  • B. Mobile optimized emails
  • C. Corresponding call-to-action included in primary message
  • D. A mix of old branding with new branding
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Suggested Answer: BD 🗳️
by danrha at March 13, 2023, 9:26 p.m.

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2a5219f
3 weeks, 1 day ago
Selected Answer: BD
You don't want to suddenly look COMPLETELY different to subscribers from one day to another. Upgrade the branding but gradually. If Coca-cola sent me an email with a green background instead of the red one, I would have questions and definitely treat that email with a grain of salt. Bottom line is you don't want to brutally flip branding on your customers, especially within the email. They still need hints it is still you.
upvoted 1 times
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srikanthreddyw
5 months ago
BC is answer. Good CTA improve website visits
upvoted 1 times
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AccosecAndrew
10 months, 2 weeks ago
Selected Answer: BC
Why do you want to keep old branding? answer is clearly B&C
upvoted 1 times
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danrha
1 year, 5 months ago
B and C, D will create confusion
upvoted 2 times
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