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Exam Certified Marketing Cloud Email Specialist All Questions

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Exam Certified Marketing Cloud Email Specialist topic 1 question 120 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist
Question #: 120
Topic #: 1
[All Certified Marketing Cloud Email Specialist Questions]

Northern Trail Outfitters wants to test five different welcome email paths in Journey Builder. After seven days, they want to send all new journey entrants along the path with the greatest click-through rate.
How could these criteria be met?

  • A. Use Decision Split, select Journey Data for the path criteria, and revisit the journey 7 days after activating.
  • B. Use Path Optimizer, select Click Rate as the winner evaluation, and select 7 days as the engagement monitor.
  • C. Use Engagement Split, select Clicks on the Message Metrics, and add a Wait By Duration of 7 days.
  • D. Use Random Split, create 5 Paths with equal distribution, add an Email and Wait By Duration of 7 days.
Show Suggested Answer Hide Answer
Suggested Answer: B 🗳️
by danrha at March 13, 2023, 8:49 p.m.

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srikanthreddyw
8 months ago
b is answer. admin might entered wrong answer with accurate reference link
upvoted 1 times
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AccosecAndrew
1 year, 1 month ago
Selected Answer: B
Answer is B as Engagement Split will not test for click rate but just direct the path of the customer if they clicked.
upvoted 1 times
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Mary92
1 year, 3 months ago
Selected Answer: B
the answer is b
upvoted 1 times
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AleAleAleAle
1 year, 3 months ago
Selected Answer: B
Option B, "Use Path Optimizer, select Click Rate as the winner evaluation, and select 7 days as the engagement monitor," allows you to create multiple paths in the journey for testing different welcome emails. The Path Optimizer activity will automatically monitor the click-through rates for each path during the testing period (7 days) and determine which path performs the best in terms of click rate. After the 7-day testing period, the Path Optimizer will automatically send all new journey entrants along the path that had the highest click-through rate during the test.
upvoted 1 times
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Sanket0105
1 year, 3 months ago
Answer should be B
upvoted 1 times
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gabriela123suru
1 year, 7 months ago
Agreed! The answer should be B, path optimizer.
upvoted 3 times
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danrha
1 year, 8 months ago
Come on, the link is literally pointing to Path Optimzer. the answer is B!
upvoted 2 times
...

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A (35%)
C (25%)
B (20%)
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