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Exam Certified Marketing Cloud Email Specialist All Questions

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Exam Certified Marketing Cloud Email Specialist topic 1 question 116 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist
Question #: 116
Topic #: 1
[All Certified Marketing Cloud Email Specialist Questions]

Northern Trail Outfitters wants to increase email subscribers this quarter.
Which three methods could they use to legally obtain subscribers? (Choose three.)

  • A. Purchase subscriber lists from a reputable data company.
  • B. Ask customers to text their email address to a short code to opt-in.
  • C. Email all unsubscribed customers asking for them to opt into email again.
  • D. Ask customers to opt-in at time of purchase online by creating an account.
  • E. Create a Facebook lead capturing form to gain opt-ins.
Show Suggested Answer Hide Answer
Suggested Answer: BCD 🗳️

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danrha
Highly Voted 11 months, 1 week ago
C cannot be an answer. How can you email unsubscribers asking them to opt in again? That's just spam. The answer is BDE
upvoted 10 times
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2a5219f
Most Recent 3 weeks, 1 day ago
Selected Answer: BDE
I really hope no one will apply C in real life, that's not legal :D
upvoted 1 times
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AleAleAleAle
6 months, 3 weeks ago
Selected Answer: BDE
B, D, E A, C - These options should be avoided as they can potentially violate email marketing best practices and legal regulations. Purchasing subscriber lists from third-party sources is generally not recommended as it may lead to low engagement and deliverability issues, and it can also be against anti-spam laws in many regions. Emailing unsubscribed customers to ask them to opt-in again can also be seen as unsolicited and may lead to compliance issues. It's better to focus on obtaining explicit and voluntary consent from subscribers.
upvoted 1 times
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Vishwas4
8 months, 4 weeks ago
C is not legal by any standards, lol. has to be BDE. Although B is not the best too.
upvoted 2 times
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