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Exam Certified Marketing Cloud Email Specialist All Questions

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Exam Certified Marketing Cloud Email Specialist topic 1 question 18 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist
Question #: 18
Topic #: 1
[All Certified Marketing Cloud Email Specialist Questions]

Northern Trail Outfitters' branding guidelines require heavy use of imagery on its website, apps, emails, ads, etc.
In which two ways could they optimize email design to honor branding guidelines and ensure subscribers are getting the best experience possible? (Choose two.)

  • A. Use custom corporate font to match their brand.
  • B. Add background colors that match branding.
  • C. Style alt text for when images do not display automatically.
  • D. Make the email completely image based.
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Suggested Answer: AC 🗳️
by more_waw at March 6, 2023, 7:57 p.m.

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more_waw
Highly Voted 1 year, 8 months ago
B & C Custome fonts are not recommended
upvoted 10 times
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srikanthreddyw
Most Recent 7 months, 4 weeks ago
AC Not b: because Overuse of background colors may impact readability and distract from the content
upvoted 1 times
SVGNR
4 weeks ago
While overuse could impact the overall readability , The question is focused on giving best experience to the user - We use brand builder to make changes to the color schemes that match with Company's branding , logo etc BrandBuilder allows you to customize the color scheme used within your Email Studio account. Use BrandBuilder to select color schemes that match your company’s logo. You can use the color scheme when you design your email template to help maintain brand integrity. Based on the colors of the logo you upload, BrandBuilder provides you with several pre-designed color schemes. After you choose how to privately label your account, BrandBuilder applies the color scheme, providing your users with a branded experience. So the correct answer would be B&C
upvoted 1 times
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AccosecAndrew
1 year, 1 month ago
Selected Answer: BC
B & C Custom fonts are not recommended. The difference between web-safe fonts and web/custom fonts is very important. A web-safe font is a font that is installed on every computer. Examples include Arial, Comic Sans, Courier, Georgia, Tahoma, and Verdana. You can consider them a “safe bet” when rendering the text as you intended. Web-safe fonts are the only fonts that work in the desktop Outlooks. Conversely, web fonts, also called custom fonts, are not widely supported; they work only in Apple Mail, iOS Mail, Samsung, Mail, Outlook for Mac, and Outlook App (Android) at the time of writing. Most brand fonts are custom fonts. To use them, the font files must be hosted on a server somewhere. The most commonly used font file types are woff, woff2, ttf, and oft, though woff is most commonly used.
upvoted 2 times
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A (35%)
C (25%)
B (20%)
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