Exam Certified Marketing Cloud Email Specialist topic 1 question 18 discussion

B & C Custome fonts are not recommended

To optimize email design while honoring branding guidelines and ensuring subscribers get the best experience possible, Northern Trail Outfitters should consider the following best practices: 1. Style alt text for when images do not display automatically: This ensures that subscribers still get the message even if images are blocked or do not load, maintaining a good user experience. 2. Add background colors that match branding: This helps maintain brand consistency and enhances the visual appeal of the email, even if images do not load. So, the correct options are: B. Add background colors that match branding. C. Style alt text for when images do not display automatically.

AC Not b: because Overuse of background colors may impact readability and distract from the content

B & C Custom fonts are not recommended. The difference between web-safe fonts and web/custom fonts is very important. A web-safe font is a font that is installed on every computer. Examples include Arial, Comic Sans, Courier, Georgia, Tahoma, and Verdana. You can consider them a “safe bet” when rendering the text as you intended. Web-safe fonts are the only fonts that work in the desktop Outlooks. Conversely, web fonts, also called custom fonts, are not widely supported; they work only in Apple Mail, iOS Mail, Samsung, Mail, Outlook for Mac, and Outlook App (Android) at the time of writing. Most brand fonts are custom fonts. To use them, the font files must be hosted on a server somewhere. The most commonly used font file types are woff, woff2, ttf, and oft, though woff is most commonly used.