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Exam Certified Marketing Cloud Email Specialist All Questions

View all questions & answers for the Certified Marketing Cloud Email Specialist exam

Exam Certified Marketing Cloud Email Specialist topic 1 question 30 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist
Question #: 30
Topic #: 1
[All Certified Marketing Cloud Email Specialist Questions]

A marketer is using list-based sending, and wants to segment subscribers who have a value of `EMEA` in the Region Attribute.
What tool will produce this audience?

  • A. Send Flow
  • B. Filters
  • C. SQL Query Activity
  • D. Audience Builder
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Suggested Answer: B 🗳️

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sreenivaskoda
Highly Voted 1 year, 8 months ago
Ans : B Filters:- we can segment the data by using specified attribute value
upvoted 8 times
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AccosecAndrew
Most Recent 1 year, 1 month ago
Selected Answer: B
Answer is B - Filters. Audience Builder: Audience Builder in Salesforce Marketing Cloud is a powerful tool used for creating complex audience segments and is typically used in scenarios where you are dealing with various data sources and a vast amount of data points. It's more advanced and is generally used for more complex segmentation tasks than the straightforward requirement of segmenting based on one attribute.
upvoted 2 times
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AleAleAleAle
1 year, 3 months ago
Selected Answer: B
to segment subscribers who have a value of EMEA in the Region Attribute, the marketer should use Filters in Salesforce Marketing Cloud. The choice of Audience Builder might be more appropriate for more complex segmentations involving multiple criteria and data sources.
upvoted 3 times
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C (25%)
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