A project manager who is providing development support for a product notices some of their long-standing customers moving to a competitor because of improved value being delivered from their product. What should the project manager do first?
A.
Ask the product owner if the value delivery of the product has changed.
B.
Intensify the focus of the product to recapture the lost customers.
C.
Put the ongoing product development on hold and discuss with the team.
D.
Request a change to the product based on the new market insight.
A. Ask the product owner if the value delivery of the product has changed.
Explanation: Understanding whether the product's value delivery has changed helps the project manager assess the situation and determine if there are any gaps or areas for improvement before taking further action. This ensures informed decision-making based on accurate information.
When customers start moving to a competitor, it's crucial for the project manager to understand the reasons behind this shift. The first step should be to communicate with the product owner to inquire whether there have been changes in the value delivery of the product. This involves understanding whether the product is meeting customer needs and expectations and whether there have been improvements or changes in the competitor's offerings.
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