YNY is the answer.
https://learn.microsoft.com/en-us/azure/active-directory-b2c/overview
Azure Active Directory B2C provides business-to-customer identity as a service. Your customers use their preferred social, enterprise, or local account identities to get single sign-on access to your applications and APIs.
Azure AD B2C is a separate service from Azure Active Directory (Azure AD). It is built on the same technology as Azure AD but for a different purpose. It allows businesses to build customer facing applications, and then allow anyone to sign-up and into those applications with no restrictions on user account.
Azure AD B2C is a white-label authentication solution. You can customize the entire user experience with your brand so that it blends seamlessly with your web and mobile applications.
Azure Active Directory B2C provides business-to-customer identity as a service. Your customers use their preferred social, enterprise, or local account identities to get single sign-on access to your applications and APIs.
Correct.
A nice video about this below.
https://azure.microsoft.com/nl-nl/blog/easily-enable-identity-and-access-management-with-social-logins-for-b2c-apps/
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