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Exam MB-220 topic 4 question 2 discussion

Actual exam question from Microsoft's MB-220
Question #: 2
Topic #: 4
[All MB-220 Questions]

As a Marketing Administrator you have been tasked with automatically creating leads based on interactions your marketing contacts have with your organization.
What are two ways the system can create leads from the same marketing contact? (Choose two.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

  • A. It can automatically create one per visit to a customer journey that is configured to create leads automatically.
  • B. It can automatically create one per visit to a landing page that is configured to create leads automatically.
  • C. It can automatically create one per interaction that indicates a level of interest in a product or service.
  • D. It can automatically create only one; each marketing contact equates to one lead.
Show Suggested Answer Hide Answer
Suggested Answer: AB 🗳️
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/marketing/lead-lifecycle
by vacosti at May 23, 2020, 5:42 p.m.

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AveryGT
Highly Voted 3 years, 9 months ago
If Answer B is correct, it should be rewritten like filling out a form on a landing page. Just visiting a landing page does not create any leads.
upvoted 14 times
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Arki
Highly Voted 3 years, 10 months ago
I disagree. 1. The provided Microsoft Link say otherwise ;) - "Created by a create-lead tile in a customer journey. " - "Customer opt-in from a landing page" 2. I think we can agree that answer D is wrong, as it states that you can create only one - contradicting the question itself. 3. Answer C should also be wrong, as it states "per interaction that indicates a level of interest in a product or service". There is no feature to create a lead based on a "level of interest". progress a lead (scoring model) but not create. The create you do with a landingpage
upvoted 12 times
Nyanne
8 months, 1 week ago
I would argue that Answer C could be correct if you build a segment using behavioural insight (i.e. clicked on link indicating interest in a Product or service), then build a Customer Journey to create a Lead if the customer clicks on link A. One could argue that A is incorrect, because you cannot 'visit' a customer journey...
upvoted 1 times
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ekmode
Most Recent 1 year, 5 months ago
Lead generation 1) Created by a create-lead tile in a customer journey. These leads can be linked to either a contact or an account, depending on the tile and customer journey settings 2) Customer opt-in from a landing page (matched to an existing contact or creates a new, linked contact)- So Answer is -A, B
upvoted 3 times
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Power_Ninja
1 year, 7 months ago
Correct, leads can be generated from Customer journey via interaction & leads can be created form form submission if configured.
upvoted 1 times
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guglielmina
3 years, 2 months ago
I think is correct A and B - if you create a new landing page you can set purpose on Lead Generation. the same in the landing page template search filter
upvoted 1 times
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guglielmina
3 years, 2 months ago
I think is correct A and B - if you create a new landing page you can set purpose on Lead Generation in summary tab the same if you filter by purpose, checking lead gen, among landing page templates.
upvoted 1 times
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Navicci
3 years, 5 months ago
I think arki is correct.
upvoted 1 times
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vacosti
3 years, 11 months ago
I think B and C would be more appropriate
upvoted 5 times
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