Case study -
This is a case study. Case studies are not timed separately.
You can use as much exam time as you would like to complete each case.
However, there may be additional case studies and sections on this exam.
You must manage your time to ensure that you are able to complete all questions included on this exam in the time provided.
To answer the questions included in a case study, you will need to reference information that is provided in the case study.
Case studies might contain exhibits and other resources that provide more information about the scenario that is described in the case study.
Each question is independent of the other questions in this case study.
At the end of this case study, a review screen will appear.
This screen allows you to review your answers and to make changes before you move to the next section of the exam. After you begin a new section, you cannot return to this section.
To start the case study -
To display the first question in this case study, click the Next button.
Use the buttons in the left pane to explore the content of the case study before you answer the questions.
Clicking these buttons displays information such as business requirements, existing environment, and problem statements.
If the case study has an All Information tab, note that the information displayed is identical to the information displayed on the subsequent tabs.
When you are ready to answer a question, click the Question button to return to the question.
Background -
Fabrikam, Inc. is a global fashion brand with headquarters in New York.
The 50-year-old company has 150 retail stores. The company also has a rapidly growing e-commerce website and has a dedicated customer service center.
Fabrikam sells directly to consumers and to business partners.
Consumers can visit one of Fabrikam's stores, use an e-commerce website, or call the customer service center to place an order.
Fabrikam is implementing Dynamics 365 Commerce and Dynamics 365 Omni-channel Customer Service to support its growing retail operations and provide customers with a consistent omni-channel experience.
Current environment -
Inventory and order management -
Customer orders are shipped directly to customers from one of three distribution centers. The company plans to start shipping some orders direct from stores.
The company offers some products for retail sale direct to consumers only and some products for sale to business partners only. Some products are available for sale to both consumers and business partners.
All stores sell the same products.
Stores and e-commerce -
Store inventory figures are often unreliable.
The company currently uses Adyen as their payment service provider. The company does not plan to change providers as part of the implementation.
Customer orders placed using credit or debit cards are tokenized during order placement. Payment is captured when an order is dispatched.
Fabrikam, Inc. operates a seasonal sale event twice each year.
Business partners -
Business partners place orders by sending a Microsoft Excel template-based order form to Fabrikam. The company plans to provide business partners with a business-to-business (B2B) e-commerce website as part of the new implementation.
Requirements -
Gift card program -
Fabrikam, Inc. plans to start selling digital gift cards to its customers by using their e-commerce website. You must configure the system to meet the following requirements:
Customers must be allowed to specify the value of the gift card up to a maximum of $500.
The E-GIFT mode of delivery must be used for digital gift card sales.
Shipping charges must not be added for digital gift cards.
Gift cards must be delivered by using email. The email must be sent directly to the recipient automatically upon dispatch of the sales order for the gift card.
Loyalty program -
Fabrikam, Inc. plans to implement a loyalty program that includes the following tiers:
You must configure the loyalty program to meet the following requirements:
Customers must receive $1 off any clothing item when they redeem 100 points.
Customers must collect 500 points within one year to progress to the next tier.
The marketing team must be able to award points to customers on an ad hoc basis to reward customers for interacting with the brand on social media platforms. The marketing team must be able to monitor brand interactions and must award the ad-hoc points manually.
Order management -
Fabrikam, Inc. must ship customer orders directly from stores when the warehouse has no inventory available. Orders must be automatically routed to the correct store based on the following requirements:
All products on the order must be shipped from a single store.
Allocation of last remaining inventory must only happen if no other stores can fulfill an order.
Store grading -
Stores must be categorized based on their grade: A stores first, then B stores, then C stores.
Assortments -
You must configure the following assortments:
Retail: The retail assortment must be assigned to all stores, the e-commerce online store, and the call center. All products must be assorted except for products offered for sale to business partners only.
Business partners: The business partners assortment must only be assigned to the B2B e-commerce online store. Products that are designated only for retail sale direct to consumers must be excluded from this assortment.
Stores -
When a new order for shipping is received, workers in store must:
Confirm that they are locating the products in the stock room. The worker's status must be visible to other workers to ensure another worker does not start processing the same order.
Find the product and move the product to the workbench in the stock room.
Seal the products in a bag, add a printed note detailing the contents of the bag, and affix a shipping label to the bag. Once complete the bag must be placed on a rack in an area labelled: Orders to be shipped.
Update the system to confirm the courier has completed their daily collection, to ensure the customer is notified that their order is on its way to them.
E-commerce -
The e-commerce website must display the following information based on the inventory available for a product:
Certain categories of products sell extremely quickly on the e-commerce site. You must minimize over-selling of products by preventing the last few units of these categories from being sold.
Seasonal sales events -
In preparation for each seasonal sale event, a marketing team will prepare the content changes for the e-commerce website. The team must be able to preview changes before a sale event goes live.
All content changes related to a seasonal sale event must go live onto the e-commerce website at the same time. You must implement functionality to automatically publish the content.
Business partners -
You must deploy a B2B e-commerce website to service Fabrikam, Inc.'s business partners. The website must allow potential businesses to register to become a partner. Fabrikam, Inc. will review and approve each new registration by using a manual approval process.
Issues -
Inventory and order management -
The customer service team reports that many customer orders do not dispatch due to missing payment information. After investigation, you determine that the orders which fail to dispatch are being placed in stores. Store associates are not being forced to enter payment details while placing orders.
Customers and loyalty -
Customers report that they are not upgraded to the Silver membership despite meeting the spending requirements for upgrade to the Silver membership level.
Theft prevention -
The revenue protection team has identified several stores that are targets for theft. They would like the stores to review high-value products on a regular basis to ensure the inventory levels are correct.
The revenue protection team wants to send a weekly reminder for the stores and plans to let each store choose which products should be checked.
The revenue protection team must be able to check the status of the reminder to ensure that stores are following the guidance.
In-store displays -
The revenue protection team reports that products used for in-store displays are not being removed from sale in the system. As soon as the inventory is selected for a display, it must not be available for sale and must never be re-introduced for sale. The cost of the inventory must be tracked against the marketing department’s budget.
Product searches -
Stores report that it is difficult to search for products on the point of sale (POS). When users perform searches, many old products appear in search results. These products may have similar names to current products.
Business partners -
A business partner has hired a new lead buyer. The buyer handles all purchases from Fabrikam, Inc. The buyer has registered for an account online. After signing into the online account, the lead buyer is unable to add or remove users from the partner account.
You need to configure the permissions for the lead buyer of Fabrikam, Inc.'s business partner.
What should you do?
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