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Exam MB-220 topic 4 question 9 discussion

Actual exam question from Microsoft's MB-220
Question #: 9
Topic #: 4
[All MB-220 Questions]

Your company’s legal department informs the Chief Marketing Officer (CMO) the company needs to start using consent levels as part of its marketing activities.

The CMO asks you what options are available to help with consent management.

Which three things can you tell the CMO about the available capabilities? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

  • A. Add a new custom consent level field with company-specific levels and add this in the journey consent consideration.
  • B. See the level of consent each contact has granted your organization on a contact record.
  • C. Set the consent level on lead records. Lead scoring models can then be configured to run only when leads have given a minimum-required level of consent.
  • D. Create marketing pages with marketing forms that encourage contacts to grant a level of consent while being unambiguously informed.
  • E. Configure each customer journey to process only contacts that have given a minimum-required level of consent.
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Suggested Answer: BDE 🗳️
by Hancha at Nov. 20, 2024, 8:25 p.m.

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Hancha
4 days, 11 hours ago
Selected Answer: BDE
A. Add a new custom consent level field with company-specific levels and add this in the journey consent consideration: Custom consent level fields can be created, but this is not a standard practice for consent management in Dynamics 365. The system already supports built-in consent level handling, reducing the need for custom fields. C. Set the consent level on lead records. Lead scoring models can then be configured to run only when leads have given a minimum-required level of consent: Consent levels are typically managed at the contact level, not the lead level, in Dynamics 365. Lead scoring models do not directly incorporate consent levels.
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