Exam MB-260 topic 1 question 8 discussion

Actual exam question from Microsoft's MB-260

Question #: 8
Topic #: 1

You work for a company that sells pet accessories. Your company sends personalized emails based on the customer’s country and level of interest in cats and dogs.

You configure a Microsoft interests enrichment that has “dogs” and “cats” as selected interests. Your company's marketing team needs to know how to create a segment of customers in different countries who are more interested in dogs than cats.

You need to recommend the measure that the marketing team should use to build the segment.

Which output from the interests enrichment should you recommend?

A. Interest affinity score
B. Interest share of voice score
C. Interest share of voice country demographic segment
D. Interest affinity level

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Suggested Answer: C 🗳️

by saadnadir at Sept. 29, 2023, 5:55 p.m.

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wwhung

21 hours, 30 minutes ago

https://learn.microsoft.com/en-us/dynamics365/customer-insights/data/enrichment-microsoft#how-we-determine-affinities-and-sov Affinity is a comparative across demographic segments. You can use this information to identify demographic segments that have the highest affinity for a given brand or interest, compared to other segments. Share of voice is a comparative across your selected brands or interests. You can use this information to identify which brand or interest has the highest share-of-voice for a given demographic segment, compared to other brands or interests you selected.

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saadnadir

2 months, 1 week ago

C: https://learn.microsoft.com/en-us/dynamics365/customer-insights/data/enrichment-microsoft#supported-countriesregions

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Exam MB-260 topic 1 question 8 discussion

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wwhung

saadnadir

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