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Exam facebook-100-101 topic 1 question 28 discussion

Actual exam question from Meta's facebook-100-101
Question #: 28
Topic #: 1
[All facebook-100-101 Questions]

What is the most accurate description of the Meta Conversion API?

  • A. A direct connection to an advertiser’s server to optimize ad targeting, decrease CPA and measure results
  • B. A way to track app login and events by integrating SDK to the mobile app
  • C. A piece of code for a website that allows measuring, optimizing and building audiences for ad campaigns
  • D. A series of standard and custom events tracked through a base code installed on an advertiser’s website
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Suggested Answer: C 🗳️
by GinaAnton at May 16, 2023, 10:07 a.m.

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GinaAnton
1 year, 7 months ago
From Facebook: "The Conversions API is designed to create a direct connection between your marketing data and the systems that help optimize ad targeting, decrease cost per result and measure outcomes across Meta technologies."
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GinaAnton
1 year, 7 months ago
Should be A?
upvoted 1 times
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