2.3.3. Service offerings --> service providers present their service to consumers in the form of service offerings, which describe one or more services based on one or more products. Different offerings can be created based on the same product, which allows it to be used in multiple ways to address the needs of different consumer groups.
C is the correct answer
Service offerings describe how providers and consumers cooperate to co-create value because it involves a relationship between the two parties. The provider offers a service and the consumer receives it, but the process of creating value is a collaboration. The provider may have certain expertise and resources, but the consumer also brings specific needs and preferences to the table. Together, they work to create a service that meets those needs and adds value for the consumer. Additionally, the same product can be used as a basis for more than one service offering. And Service offerings do not include the transfer of goods from the consumer to the provider, it's more about the transfer of knowledge or expertise.
A is correct. Definition as per study book 2.3.2: "A formal description of one or more services, designed to address the needs of a target consumer group. A service offering may include goods, access to resources, and service actions."
C is the definition for service management as per ITIL study book 2.2.3
The correct statement about service offerings is:
A. The same product can be used as a basis for more than one service offering
This is because a single product can indeed be used to create multiple service offerings, depending on how it is packaged, priced, and delivered to different segments of the market. This allows a business to cater to the diverse needs and preferences of its customers. A. The same product can be used as a basis for more than one service offering.
Service offerings can indeed be based on the same product or a set of products, and different service packages can be created to meet the diverse needs and preferences of consumers. Therefore, option A is correct.
"cooperate to co-create value" is a term used for Service relationship or Service itself. CHapter 2.3.2, page 13 in the coursebook describes: "Services are offered to target consumer groups, and those groups may be either internal or external to the service provider organization. Different offerings can be created based on the same product, which allows it to be used in multiple ways to address the needs of different consumer groups. For example, a software service can be offered as a limited free version, or as a comprehensive paid-for version, based on one product of the service provider".
A is the correct answer.
A
2.3.2: Different offerings can be created based on the same product,which allowed it to be used in multiple ways to address the needs of Different consumers groups.
A. The same product can be used as a basis for more than one service offering.
This statement accurately reflects the concept that organizations can utilize the same underlying product to create different service offerings, tailored to various customer needs.
While C is a possible answer, it isn’t the best answer. For this question, it’s important to distinguish between a customer and a consumer. The consumer is more related to the user role. Users do not determine specifications or performance standards and typically do not co-create. A is the best answer.
2.3.1
Different offerings can be created based on the same product, which allows it to be used in multiple ways to address the needs of different consumer groups.
A. The same product can be used as a basis for more than one service offering - This statement is correct as different services can be created by using the same product, for example, a car can be used to offer ride-sharing service or rental car service.
C. Service offerings describe how providers and consumers cooperate to co-create value - This statement is correct. Service offerings involve the provider and the consumer working together to create value. The provider offers the service, and the consumer receives value from the service.
I'll go with C
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