B is correct ITIL v4:
This principle is mostly focused on the creation of value for service consumers. However, a service also contributes to
value for the organization and other stakeholders. This value may come in various forms such as revenue, customer
loyalty, lower cost, and/or growth opportunities. The
The guiding principle that considers the importance of customer loyalty is "Focus on value". This principle emphasizes understanding and delivering value to customers, which in turn fosters loyalty and satisfaction. By prioritizing what matters most to customers, organizations can build lasting relationships and enhance their overall success. - Bing
4.3.1 Foco no valor
Tudo o que a organização faz deve estar vinculado, direta ou indiretamente, ao valor
para ela mesma, seus clientes e outras partes interessadas.
Esta seção se concentra principalmente na criação de valor para os consumidores de
serviço. No entanto, um serviço também contribui ao valor para a organização e
outras partes interessadas. Esse valor pode vir de várias formas, como receita,
fidelidade do cliente, menor custo ou oportunidades de crescimento. As
recomendações a seguir podem ser adaptadas para abordar vários grupos de partes
interessadas e o valor que é criado para elas pela organização. COMO PODEM VER A RESPOSTA CORRETA É O FOCO NO VALOR
Answer A.
Focus on value :- All activities conducted by the organization should link back, directly or indirectly, to value for itself, its customers, and other stakeholders.
This section is mostly focused on the creation of value for service consumers. However, a service also contributes to value for the organization and other stakeholders. This value may come in various forms, such as revenue, customer
loyalty, lower cost, or growth opportunities.
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