An audit of an organization’s customer relationship management (CRM) system revealed duplicate user accounts for many customers. Which of the following should be the IT privacy practitioner's GREATEST concern?
A.
Duplicates may lead to increased customer inquiries and communication costs.
B.
Lack of data quality violates database integrity rules.
C.
Lack of data quality may result in increased audit findings.
D.
Critical communications may not reach the correct customer contacts.
The greatest concern is that critical communications may not reach the correct customer contacts, as this has direct implications for privacy, compliance, and customer trust
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micro_cert
1 month, 1 week ago