Exam CGEIT topic 1 question 429 discussion

Before implementing AI and machine learning, especially with sensitive customer data, it's crucial to address privacy concerns to ensure compliance with regulations.

A. Consult with the enterprise privacy function.

C. Perform a business impact analysis (BIA). After deciding to launch a new program involving the use of artificial intelligence (AI) and machine learning to determine new routes and markets based on customer behavior, the next step should be to perform a business impact analysis (BIA). A BIA helps identify and prioritize potential impacts and risks associated with implementing the new program. In this context, the BIA would assess how the introduction of AI and machine learning may affect various aspects of the airline's operations, including customer experience, route planning, marketing strategies, and regulatory compliance.

The next step should be to consult with the enterprise privacy function (Option A). Given that the program involves using customer behavior data, it's crucial to ensure that privacy considerations and legal requirements are addressed appropriately. Consulting with the privacy function will help assess and mitigate potential privacy risks associated with the use of customer data in AI and machine learning applications.

The correct answer is C. Perform a business impact analysis (BIA). A BIA is a process of identifying and assessing the impact of a disruption to an organization's business. This includes identifying the critical business processes that would be affected by the disruption, as well as the impact on the organization's revenue, costs, and reputation. The BIA is important for the airline because it will help to identify the risks associated with the new program and the impact of the program on the airline's business. This information can then be used to develop a plan to mitigate the risks and ensure that the program is successful.