Exam CBAP topic 1 question 81 discussion

The correct answer is: B. External drivers Explanation: When a business need originates from a customer request or external market demand, it is categorized as being driven by external drivers. In this scenario, the customer’s request for new software to collect customer information represents an externally driven business need. Here’s a quick explanation of the other options: • A. Bottom-up: Refers to needs generated from operational-level issues or suggestions (e.g., employees identifying inefficiencies in current systems). • C. Middle management: Refers to needs originating from mid-level managers, often tied to improving team or departmental performance. • D. Top-down: Refers to needs identified by executive leadership, typically aligned with strategic goals or organizational direction. In this case, the source of the need is clearly external to the organization, making B. External drivers the correct choice.

Strategy Analysis KA, Business Needs

From external drivers: customer demand or business competition in the marketplace. BABOK 105