Exam CBAP topic 1 question 74 discussion

You are the business analyst for your organization. You are currently identifying opportunities for a customer to improve their business processes. The customer wants to streamline their business efforts either through new technologies, better processes, or a combination of both. The customer demands, however, that the solution should not cost more than $300,000 to implement and support for one year.
What does the $300,000 represent?