A local manufacturer that serves about 1000 retail stores is experiencing a slow yet steady decrease of its customer base over the last couple of years. Attributing the situation to increased competition, management has hired a team of sales representatives to attract new clients and promote the manufacturer's products.
However, after four months there is still no progress. Management has engaged a business analyst (BA) to investigate this issue.
What should the BA do first?
MJeidah
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