Exam CBAP topic 1 question 323 discussion

Actual exam question from IIBA's CBAP

Question #: 323
Topic #: 1

A company wants to launch an existing product in another channel and the business analyst (BA) is starting to perform the stakeholder analysis.

Legend: Influence/Impact 1 to 5 (1 = very limited impact/influence: 5 = very high impact/influence).
Considering the analysis, what values for influence and impact will the BA assign to the marketing?

A. Influence = 3 and impact = 3
B. Influence = 1 and impact = 3
C. Influence = 3 and impact = 1
D. Influence = 5 and impact = 5

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Suggested Answer: D 🗳️

by siliconvalleykam at Jan. 16, 2021, midnight

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siliconvalleykam

Highly Voted 1 year ago

D. Influence = 5 and impact = 5 For Marketing, it has all the roles specified for Commercial and one extra, so we give the highest number as impact. Influence also same, compare with the Commercial (which is 3), Marketing has more roles, hence gave max (that is 5) for Marketing influence.

upvoted 6 times

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binu801

Highly Voted 5 months, 3 weeks ago

product and channel decision are the core activities of mktg. 5 and 5 hence

upvoted 5 times

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DoomsdayNair

Most Recent 12 months ago

D -> Marketing has same roles as Commercial so Impact has to be 5 and D is the only option with Impact 5

upvoted 4 times

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Exam CBAP topic 1 question 323 discussion

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siliconvalleykam

binu801

DoomsdayNair

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