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Exam CCBA topic 1 question 513 discussion

Actual exam question from IIBA's CCBA
Question #: 513
Topic #: 1
[All CCBA Questions]

A new Chief Executive Officer (CEO) is appointed to revive a chain of well-recognized superstores. The CEO wants to increase sales by introducing on-line shopping. Most stores are understaffed and maintenance is a challenge. Which of the following would be considered an asset?

  • A. Brand reputation
  • B. Interest mounting on bank loan
  • C. Online shopping website
  • D. Store maintenance expenses
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Suggested Answer: A 🗳️
by 17b7c4c at Oct. 13, 2024, 2:26 p.m.

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17b7c4c
3 months ago
Selected Answer: A
BABOK Section 6.2.4: Assess Risks, an asset is anything that adds value to an organization, such as intellectual property, brand reputation, or resources. In this scenario, brand reputation is an intangible asset that holds significant value for the superstore chain, as it can positively influence customer loyalty and trust, which are critical when introducing a new service like online shopping. Strong brand recognition is an asset that can be leveraged to increase sales and attract customers to the new online platform.
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