A marketing director has asked the question “How many product purchases are expected this coming year given the current marketing campaign?”. What type of analytics would be performed to answer this question?
pg 8 CBDA guide: Predictive: Analyzes past trends in data to provide future insights.
Predictive analytics is used to answer the question “What is likely to happen?”
• Example: Predicting profit or loss that is likely to happen in the next financial year.
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Rabbitsfoot
5 months, 2 weeks ago