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Exam IIBA-CBDA topic 1 question 48 discussion

Actual exam question from IIBA's IIBA-CBDA
Question #: 48
Topic #: 1
[All IIBA-CBDA Questions]

The analytics team has been asked to assess sales data from their company’s website with the hopes of providing insights to help increase online sales. It’s the first time the team is looking at this specific data and they are concerned about the quality of data that has been captured.
They decide to use the following approach as the next step:

  • A. Trend Analysis
  • B. Classification analysis
  • C. Data Analysis
  • D. Exploratory analysis
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Suggested Answer: D 🗳️

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keyss
3 weeks, 3 days ago
Selected Answer: D
D. Exploratory analysis
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Rabbitsfoot
6 months, 1 week ago
Selected Answer: D
Pg 50 CBDA guide: 2.3.3 Explore Data Exploring data involves performing an initial exploratory analysis to ensure the data being collected is what was expected from the data sources. It provides a form of quality check to ensure the right type and quality of data is being obtained prior to executing more detailed data analysis work. Exploratory data analysis is a deeper validation of the quality of data which provides initial insights regarding data behavior or patterns that can be assessed for suitability of the data.
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