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Exam IIBA-CBDA topic 1 question 28 discussion

Actual exam question from IIBA's IIBA-CBDA
Question #: 28
Topic #: 1
[All IIBA-CBDA Questions]

The analytics team has been asked to determine if the organization should launch their highest revenue generating product into the North American market. To date, this has only been available in Eastern Europe.
To answer this, the team formulates several research questions, including:

  • A. How much revenue does the product generate in Eastern Europe?
  • B. Do existing customers really like the product?
  • C. What product launch related costs can we expect?
  • D. Why does management need to know this?
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Suggested Answer: C 🗳️

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Rabbitsfoot
6 months ago
Selected Answer: C
See CBDA guide 3.19 The Big Idea .2 Impact of Change (What is at stake?) This question is critical as it directly relates to the financial assessment needed to decide whether launching the product into the North American market is a viable and profitable decision.
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