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Exam IIBA-CBDA topic 1 question 16 discussion

Actual exam question from IIBA's IIBA-CBDA
Question #: 16
Topic #: 1
[All IIBA-CBDA Questions]

A consumer goods manufacturer has recently completed an analytics study to understand how to improve its operational excellence. From the top highlights, online sales outperformed other channels in sales growth and there was a direct relationship between positive customer reviews and increased internet sales.
Which strategic business decision may be logically derived from these results?

  • A. Improve operational efficiencies
  • B. Improve quality of the products
  • C. Encourage customers to complete online reviews
  • D. Create an empowered and collaborative work culture
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Suggested Answer: C 🗳️
by Rabbitsfoot at July 17, 2024, 6:06 p.m.

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keyss
3 weeks, 3 days ago
Selected Answer: C
C. Encourage customers to complete online reviews
upvoted 1 times
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Rabbitsfoot
6 months, 3 weeks ago
Selected Answer: C
Key words - Online sales outperformed other channels in sales growth. Positive customer reviews were directly related to increased internet sales.
upvoted 1 times
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