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Exam IIBA-CBDA topic 1 question 15 discussion

Actual exam question from IIBA's IIBA-CBDA
Question #: 15
Topic #: 1
[All IIBA-CBDA Questions]

Interested in building out the analytics capability based on the positive results obtained by past analytics efforts, the Chief Marketing Officer (CMO) pitches the idea of using analytics to guide future decision making across the enterprise.
Before allocating budget to build up an enterprise analytics practice, the decision makers should:

  • A. Request that a small team be assembled to brainstorm a list of capabilities to develop with any approved monies
  • B. Identify the sponsor and a project manager who can collaborate on the development of the project charter
  • C. Determine if the company has the sufficient resources to build up the analytics practice
  • D. Oversee the completion of up-front analysis to determine how value can be achieved through an enterprise-wide analytics practice
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Suggested Answer: D 🗳️
by Rabbitsfoot at July 17, 2024, 5:58 p.m.

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Rabbitsfoot
3 months ago
Selected Answer: D
D makes the most sense - By conducting a thorough up-front analysis, decision-makers can ensure that the investment in an enterprise-wide analytics practice is justified, strategically aligned with business objectives, and likely to deliver tangible value.
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