Exam IIBA-CBDA topic 1 question 4 discussion

Ans C. What is the number of customers retained over the past 3 years? Why the Other Options Are Less Relevant: A. What is the time to market the software? Time to market is an important metric for product delivery and development efficiency but does not directly relate to sales performance. B. What is the total cost incurred per year? While cost control is essential for profitability, it is more relevant to financial performance than to evaluating sales performance. D. What is the average time for conversion? Conversion time is helpful for assessing the efficiency of the sales pipeline, but it is secondary to understanding customer retention when evaluating long-term sales growth and expansion.

Purely on the basis of Sales Performance - A is the right answer.

I think option A is the correct answer because the main purpose for the analysis was to assess Sales performance so as to set Sales objectives. Conversion rate speaks directly to that

See below

C - Understanding the retention rate can also help in setting realistic sales objectives and strategies for future growth. The other options, while valuable, focus on different aspects: Option A looks at the efficiency of the sales process. Option B considers the cost aspect of sales. Option D is about the product’s time to market, which is more related to product development rather than sales performance.