Business goals and objectives articulate the specific outcomes (ends) an organization aims to accomplish, such as growth targets, market positioning, customer satisfaction levels, or operational efficiencies. They provide direction for initiatives and serve as the foundation for defining business needs and solution strategies.
BABOK Reference (Chapter 6: Strategy Analysis - Define Business Need):
Goals and objectives clarify the organization’s strategic vision, guiding the identification of initiatives that deliver measurable value.
BABOK Section 6.1: Define Business Need, business goals and objectives represent the outcomes or ends that an organization aims to achieve. These goals and objectives provide a high-level direction for the organization and are fundamental for guiding decision-making and strategic planning. They define the desired achievements that drive the organization's initiatives and inform the analysis of current state and future state requirements.
Business goals and objectives describe the ends that the organization is seeking to achieve.
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