What kind of strategy would be most effective for an organization to adopt in order to implement a unique advertising campaign for selling identical product lines across all of its markets?
Multidomestic companies change some aspects of what they do in each country, whereas global companies maintain the same basic business approach in each market.
so the answer C is correct.
why D?
You can create the same unique advertising campaign with Globalization strategy - Multi-domestic strategies including adapting the product for each market - this question specifically states IDENTICAL product lines across all of its markets. The product is NOT identical in multi-domestic; but it is in Global.
After reading the Gleim Textbook on this subject, it seems like D is the correct answer. Transnational and Multi-domestic strategies, the product is adapted/customized for each market/country. This question states that it needs a unique advertising campaign to sell IDENTICAL product lines across all markets.
It seems like it could be D. Selling identical product lines across all markets/nations is what global strategy does - and in order to do that, you'd need to have a unique advertising campaign. Anybody else see this differently?
upvoted 3 times
...
Log in to ExamTopics
Sign in:
Community vote distribution
A (35%)
C (25%)
B (20%)
Other
Most Voted
A voting comment increases the vote count for the chosen answer by one.
Upvoting a comment with a selected answer will also increase the vote count towards that answer by one.
So if you see a comment that you already agree with, you can upvote it instead of posting a new comment.
Crazyhydra
4 months agosuperman26
2 years, 6 months agoyomang
2 years, 6 months agoWalewweeeed
2 years, 6 months agoyomang
2 years, 6 months agoyomang
2 years, 6 months ago