Exam CIPP-US topic 1 question 206 discussion

The correct answer is: D. Deleting their existing data sets of any third-party cookies. This question is a bit unfair because it's based on outdated information, according to which (see the IAPP textbook, section 11.7.2 Self-Regulation for Digital Advertising): "In 2021, Google also announced it planned to phase out third-party cookies in the near future." However, on July 22, 2024, Google announced that it's canceling its plans to phase out third-party cookies in Chrome. The decision was made after repeated delays and concerns from the ad tech industry, which worried that the change would hurt the internet economy. If we disregard this announcement, then choice D is correct because if third-party cookies are eventually phased out, businesses will need to align their practices with the changes in tracking technologies. The deprecation of third-party cookies means businesses will no longer be able to rely on them for tracking user behavior across different websites. Therefore, businesses must adjust their data practices, including purging existing data sets of third-party cookies that may no longer be usable or compliant.