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Exam CIPP-E topic 1 question 265 discussion

Actual exam question from IAPP's CIPP-E
Question #: 265
Topic #: 1
[All CIPP-E Questions]

Jerry, the Chief Marketing Officer for a sports apparel and trophy company, sells products to schools and athletic clubs globally. Recently the company has decided to invest in a new line of customized sports equipment. Jerry plans to email his current customer base to offer them a discount on their first purchase of such equipment.

Jerry tells Kate, the Director of Privacy, about his plan. What is the best guidance Kate can provide to Jerry?

  • A. Permit Jerry to carry out his plan on the basis of marketing similar products to existing customers.
  • B. Require Jerry to send all current customers a second notice to allow them to opt-in to marketing emails.
  • C. Permit Jerry to carry out his marketing plan on the basis of legitimate interest.
  • D. Require Jerry to include an option to opt out of marketing emails in the future.
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Suggested Answer: D 🗳️
by Ssourav at Aug. 6, 2024, 8:47 a.m.

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Ssourav
3 months, 3 weeks ago
Selected Answer: D
the complete and compliant approach would be: A. Permit Jerry to carry out his plan on the basis of marketing similar products to existing customers, and D. Require Jerry to include an option to opt out of marketing emails in the future. If must choose only one option to answer the question directly regarding the next step, option D is crucial for maintaining compliance with GDPR. Therefore, the best guidance would be: D. Require Jerry to include an option to opt out of marketing emails in the future.
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