Exam CIPP-E topic 1 question 86 discussion

B. When an individual’s details are obtained from their inquiries about buying a product: This is correct. The "soft opt-in" rule applies when an individual has provided their contact details in the context of a sale or negotiations for a sale and they are given a clear and simple opportunity to opt out both at the time of data collection and in every subsequent communication Relevant Legislation: ePrivacy Directive (Directive 2002/58/EC): The "soft opt-in" rule allows organizations to send marketing communications to individuals whose contact details were obtained in the context of the sale of a product or service, provided that the communications are about similar products or services and that the individuals are given the opportunity to opt out at the time of data collection and with each subsequent communication.