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Exam CIPP-E topic 1 question 44 discussion

Actual exam question from IAPP's CIPP-E
Question #: 44
Topic #: 1
[All CIPP-E Questions]

Under Article 21 of the GDPR, a controller must stop profiling when requested by a data subject, unless it can demonstrate compelling legitimate grounds that override the interests of the individual. In the Guidelines on Automated individual decision-making and Profiling, the WP 29 says the controller needs to do all of the following to demonstrate that it has such legitimate grounds EXCEPT?

  • A. Carry out an exercise that weighs the interests of the controller and the basis for the data subject’s objection.
  • B. Consider the impact of the profiling on the data subject’s interest, rights and freedoms.
  • C. Demonstrate that the profiling is for the purposes of direct marketing.
  • D. Consider the importance of the profiling to their particular objective.
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Suggested Answer: C 🗳️
by Ssourav at July 26, 2024, 5:33 a.m.

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Ssourav
1 month, 1 week ago
Selected Answer: C
C. Demonstrate that the profiling is for the purposes of direct marketing. Profiling for direct marketing purposes is specifically mentioned in Article 21(2) of the GDPR as an area where data subjects have the right to object, and controllers must respect this objection. Demonstrating that the profiling is for direct marketing would not constitute compelling legitimate grounds that override the data subject’s interests, rights, and freedoms.
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