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Exam CIPP-US topic 1 question 54 discussion

Actual exam question from IAPP's CIPP-US
Question #: 54
Topic #: 1
[All CIPP-US Questions]

What is the main purpose of the CAN-SPAM Act?

  • A. To diminish the use of electronic messages to send sexually explicit materials
  • B. To authorize the states to enforce federal privacy laws for electronic marketing
  • C. To empower the FTC to create rules for messages containing sexually explicit content
  • D. To ensure that organizations respect individual rights when using electronic advertising
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Suggested Answer: D 🗳️
by Bhimesh at April 10, 2024, 6:03 p.m.

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Bhimesh
7 months, 2 weeks ago
Selected Answer: D
The CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites. The law makes no exception for business-to-business email. That means all email – for example, a message to former customers announcing a new product line – must comply with the law.
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