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Exam CIPP-E topic 1 question 42 discussion

Actual exam question from IAPP's CIPP-E
Question #: 42
Topic #: 1
[All CIPP-E Questions]

A U.S.-based online shop uses sophisticated software to track the browsing behavior of its European customers and predict future purchases. It also shares this information with third parties. Under the GDPR, what is the online shop’s PRIMARY obligation while engaging in this kind of profiling?

  • A. It must solicit informed consent through a notice on its website
  • B. It must seek authorization from the European supervisory authorities
  • C. It must be able to demonstrate a prior business relationship with the customers
  • D. It must prove that it uses sufficient security safeguards to protect customer data
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Suggested Answer: A 🗳️

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Ssourav
4 months ago
Selected Answer: A
A. It must solicit informed consent through a notice on its website GDPR Article Reference: Article 22(1): The data subject shall have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her. Article 22(2): This shall not apply if the decision is based on the data subject’s explicit consent, among other exceptions. Article 7: Conditions for consent – Consent must be informed, specific, and unambiguous, and data subjects must be provided with clear information about the processing activities, including profiling and the sharing of their data with third parties.
upvoted 1 times
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mummifier2023
1 year, 1 month ago
must be able to demonstrate preview relations with the customer to be able to use Legitimate interest as a legal basis.
upvoted 1 times
loejee
1 year, 1 month ago
that is not a requirement. the correct answer is A
upvoted 3 times
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