Exam CIPP-US topic 1 question 132 discussion

The FTC identified three broad categories of products offered by data brokers at that time: (1) marketing (such as appending data to customer information that a marketing company already has), (2) risk mitigation (such as information that may reduce the risk of fraud) and (3) location of individuals (such as identification of an individual from partial information). For each of these segments of the industry, the FTC suggested that data brokers engage in data minimization practices, review collection practices carefully as they relate to children and teens, and take reasonable precautions to ensure that downstream users do not use the data for discriminatory or criminal purposes.

The correct answer is A. The three broad categories of products offered by data brokers, as identified by the U.S. Federal Trade Commission (FTC), are: Marketing Products: These products include consumer information that is used for marketing purposes, such as creating targeted advertising campaigns, direct mail marketing, and telemarketing. Risk Mitigation Products: These products provide businesses with information to assess and manage risks, such as identity verification, fraud prevention, and anti-money laundering efforts. People Search Products: These products offer individuals' personal and contact information, which can be used for various purposes like locating people, reconnecting with lost contacts, and background checks.

https://www.ftc.gov/system/files/documents/reports/data-brokers-call-transparency-accountability-report-federal-trade-commission-may-2014/140527databrokerreport.pdf

No answer is C. The three categories are people search, marketing and risk management.

The answer is A.