Which marketing-related activity is least likely to be covered by the provisions of Privacy and Electronic Communications Regulations (Directive 2002/58/EC)?
A.
Advertisements passively displayed on a website.
B.
The use of cookies to collect data about an individual.
C.
A text message to individuals from a company offering concert tickets for sale.
D.
An email from a retail outlet promoting a sale to one of their previous customer.
A.The marketing-related activity least likely to be covered by the provisions of Privacy and Electronic Communications Regulations (Directive 2002/58/EC) is:
A. Advertisements passively displayed on a website.
Explanation:
• A. Advertisements passively displayed on a website: Passive advertisements displayed on a website are generally considered part of the website content and are less likely to fall under the specific provisions of the Privacy and Electronic Communications Regulations, which primarily deal with direct electronic communications.
A. Advertisements passively displayed on a website.
ePrivacy Directive, primarily covers activities related to electronic communications, such as the use of cookies, sending marketing messages via email, SMS, or other direct electronic means. Passive advertisements displayed on a website without any direct interaction with the user or collection of personal data are less likely to be covered by these provisions.
Thanks, Fendou. I'm with you on these and others when I have that "WTH" moment after I click reveal solution and it's not right.
upvoted 2 times
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Fendou
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