Relevant Legislation:
• GDPR and ePrivacy Directive: Both regulate direct marketing communications. The ePrivacy Directive, in particular, requires prior consent for sending direct marketing messages through electronic means (e.g., SMS, email), ensuring that individuals have control over receiving such communications.
Therefore, the correct answer is D. A revision of contract terms conveyed to an individual by SMS from a marketing organization.
D is about "revision" of contract terms. The communications related to the performance of an existing contract may not be considered direct marketing .
Even though it involves the revision of contract terms, it is coming from a marketing organization, which implies a promotional or marketing context. Sending such messages via SMS would be subject to GDPR regulations, as it involves the use of personal data for marketing purposes.
Yes, 'advertising or marketing material' includes any material which promotes the aims and objectives of the organization - and charity fundraising event notices are typical direct marketing materials that are introduced in the authorities' awareness-raising materials.
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