Exam CIPT topic 1 question 60 discussion

its not clear if news site is related to wine so Answer is B

Behavioral advertising does indeed use data about our browsing history and interests to target ads specifically to us. However, in the example where an ad for wine pops up on a news site, the ad placement is based on the context of the content we're viewing (news related to wine or similar topics), rather than our previous browsing behavior. If the ad is being displayed because of your prior searches or interest in wine, then it would be considered behavioral advertising. However, if the ad is shown simply because the page content is related to wine, it’s more contextual advertising. Both can be involved in different scenarios.

The type of advertising in this scenario is Behavioral advertising. Behavioral advertising is a type of online advertising that targets users based on their online behavior, such as their browsing history, search queries, and other actions taken online. It involves the use of cookies and other tracking technologies to collect data on users' behavior and interests, and then deliver targeted ads to them. In this scenario, the ad for wine that popped up on the news site was likely delivered based on the user's browsing history and search queries related to wine collecting, indicating that the advertising was behaviorally targeted to the user's interests and online behavior.

behaioural sorry not c

Contextual advertising is a type of online advertising that displays ads that are relevant to the content of the web page being viewed. In this scenario, the news site content is likely related to wine, which triggers the display of a wine ad. The ad is not based on the user's browsing history or demographic information, but rather on the context of the web page being viewed

Contextual