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Exam individual-qualification topic 2 question 16 discussion

Actual exam question from Google's individual-qualification
Question #: 16
Topic #: 2
[All individual-qualification Questions]

Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics?

  • A. Measurement Protocol
  • B. any of these would be appropriate
  • C. Campaign Tracking parameter
  • D. JavaScript tracking code
  • E. Google Analytics mobile SDK
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Suggested Answer: A 🗳️

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amog
3 years, 9 months ago
The Measurement Protocol lets you send data to Analytics from any internet-connected device. It’s particularly useful when you want to send data to Analytics from a kiosk, a point of sale system, or anything that is not a website or mobile app. Because, while the Analytics JavaScript and mobile SDKs automatically build hits to send data to Analytics from websites and mobile apps, you must manually build data collection hits for other kinds of devices. The Measurement Protocol defines how to construct the hits and how to send them to Analytics.
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