Correct Answer: C. Includes the keyword in its exact sequence.
Explanation:
Phrase Match triggers an ad to appear when a search query includes the keyword in its exact sequence, but the query can have words before or after the keyword.
Example: If the phrase match keyword is "red shoes", ads can appear for:
"buy red shoes"
"red shoes for sale"
But not for "shoes that are red" because the exact sequence is broken.
Why the Other Options Are Incorrect:
A. Precisely matches a synonym of the keyword: Synonyms are not triggered by phrase match; this is closer to broad match behavior.
B. Includes words that are related to the keyword: Related terms or ideas are triggered by broad match, not phrase match.
D. Precisely matches the translation of the keyword: Translations are not part of phrase match targeting.
Phrase match ensures a balance of precision and reach by maintaining the keyword’s order in search queries.
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Landidi
3 months, 2 weeks ago