exam questions

Exam AdWords Fundamentals All Questions

View all questions & answers for the AdWords Fundamentals exam

Exam AdWords Fundamentals topic 1 question 8 discussion

Actual exam question from Google's AdWords Fundamentals
Question #: 8
Topic #: 1
[All AdWords Fundamentals Questions]

Phrase match triggers an ad to appear when a search query:

  • A. Precisely matches a synonym of the keyword
  • B. Includes words that are related to the keyword.
  • C. Includes the keyword in its exact sequence.
  • D. Precisely matches the translation of the keyword.
Show Suggested Answer Hide Answer
Suggested Answer: A 🗳️

Comments

Chosen Answer:
This is a voting comment (?). It is better to Upvote an existing comment if you don't have anything to add.
Switch to a voting comment New
Landidi
3 months, 2 weeks ago
Selected Answer: C
Correct Answer: C. Includes the keyword in its exact sequence. Explanation: Phrase Match triggers an ad to appear when a search query includes the keyword in its exact sequence, but the query can have words before or after the keyword. Example: If the phrase match keyword is "red shoes", ads can appear for: "buy red shoes" "red shoes for sale" But not for "shoes that are red" because the exact sequence is broken. Why the Other Options Are Incorrect: A. Precisely matches a synonym of the keyword: Synonyms are not triggered by phrase match; this is closer to broad match behavior. B. Includes words that are related to the keyword: Related terms or ideas are triggered by broad match, not phrase match. D. Precisely matches the translation of the keyword: Translations are not part of phrase match targeting. Phrase match ensures a balance of precision and reach by maintaining the keyword’s order in search queries.
upvoted 1 times
...
Community vote distribution
A (35%)
C (25%)
B (20%)
Other
Most Voted
A voting comment increases the vote count for the chosen answer by one.

Upvoting a comment with a selected answer will also increase the vote count towards that answer by one. So if you see a comment that you already agree with, you can upvote it instead of posting a new comment.

SaveCancel
Loading ...
exam
Someone Bought Contributor Access for:
SY0-701
London, 1 minute ago