You work for a telecommunications company. You’re building a model to predict which customers may fail to pay their next phone bill. The purpose of this model is to proactively offer at-risk customers assistance such as service discounts and bill deadline extensions. The data is stored in BigQuery and the predictive features that are available for model training include:
- Customer_id
- Age
- Salary (measured in local currency)
- Sex
- Average bill value (measured in local currency)
- Number of phone calls in the last month (integer)
- Average duration of phone calls (measured in minutes)
You need to investigate and mitigate potential bias against disadvantaged groups, while preserving model accuracy.
What should you do?
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