Exam CSCP topic 1 question 117 discussion

always customer centric

C. Customer perception Customer perception is typically the most appropriate measure of product and service quality. It reflects how customers view and evaluate the quality of a product or service based on their experiences and expectations. Customer perception encompasses factors such as product performance, reliability, durability, and overall satisfaction.

warranty claims, is a measure of how often a product or service fails and needs to be repaired or replaced under warranty. Customer perception is the most appropriate measure of product and service quality because it is the ultimate measure of how well a product or service meets the needs of the customer.so answer is C. Customer perception.

The perceived value to the customer can not easily be measured. Therefore I would go with D, since this can be directly measured by the company

The customer perception is more improtant.

Can someone explain me why is it D ? For me it should be C "customer perception"

Customer perception