Customer Profitability Analysis (in short CPA) is a management accounting and a credit underwriting method, allowing businesses and lenders to determine the profitability of each customer or segments of customers, by attributing profits and costs to each customer separately.
Customer profitability analysis allows you to segment your customers by their profit contribution to your brand and optimize your marketing, customer service, and operations costs around the customer segments who are the most profitable for your brand. Agree B
Correct answer is "B." CRM is a method (usually a technology) for managing a company's interaction with current and potential customers, and storing and analyzing data about past interactions
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