Exam CSCP topic 1 question 8 discussion

Changing the corporate culture to support collaboration and openness across organizational boundaries is often the toughest challenge

When it comes to collaborative commmerce approach, primarily businesses tends to join hands with similar ventures in market to enable sharing of resources under a mutual agreement for business growth. This fact obviously overcomes the work culture discripency between the firms, as they already knew how their venturing partner business works. Thus, the return on investment could be the hindering factor for propagation of C-commerece as we can't predict whether the end result reaps what we invest.