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Exam CSCP topic 1 question 43 discussion

Actual exam question from APICS's CSCP
Question #: 43
Topic #: 1
[All CSCP Questions]

Which of the following customer relationship management activities most appropriately is used for revenue generation?

  • A. Generating customer leads
  • B. Generating graphic sales models
  • C. Measuring customer preferences
  • D. Identifying customer margins
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Suggested Answer: A 🗳️
by Jayleo058 at Feb. 25, 2024, 9:06 p.m.

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Adri5
2 months, 1 week ago
Selected Answer: A
In CSCP 2023, according to a PricewaterhouseCoopers study, more prospective customers resulted in a 3 to 4 % increase in profits while More cross-selling and up-selling to loyal customers resulted in a 2 to 3% increase in profits
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Jayleo058
7 months, 3 weeks ago
Why is it A and not C? Isn't revenue better gained through loyalty instead of new leads, so wouldn't customer preferences be a better source of revenue?
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C (25%)
B (20%)
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