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Exam CSCP All Questions

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Exam CSCP topic 1 question 43 discussion

Actual exam question from APICS's CSCP
Question #: 43
Topic #: 1
[All CSCP Questions]

Which of the following customer relationship management activities most appropriately is used for revenue generation?

  • A. Generating customer leads
  • B. Generating graphic sales models
  • C. Measuring customer preferences
  • D. Identifying customer margins
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Suggested Answer: A 🗳️

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Jayleo058
9 months ago
Why is it A and not C? Isn't revenue better gained through loyalty instead of new leads, so wouldn't customer preferences be a better source of revenue?
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C (25%)
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