Exam CSCP topic 1 question 36 discussion

D. Scheduled marketing activities: Scheduled marketing activities, such as advertising campaigns or promotional offers, are likely to influence demand. Option C) Customer Profitability could be the next best answer as Customer profitability data provides valuable insights into individual customer buying patterns, spending habits, and overall contribution to the business. This information can be used to refine demand forecasts by considering which customer segments are driving the most demand and adjusting inventory levels or marketing strategies accordingly. It allows for targeted marketing efforts towards high-value customers and helps optimize resource allocation based on their expected future purchases. Inventory levels show historical supply levels, not demand levels.

Incorporating inventory levels into the demand management process allows companies to better adjust their forecasts based on real-time data, leading to more precise planning and improved overall efficiency.

Why not A? At a certain point in demand management, (during the influence stage) doesn't the sales and marketing team need to look at whether or not there is enough supply to meet demand?