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Exam CSCP topic 1 question 668 discussion

Actual exam question from APICS's CSCP
Question #: 668
Topic #: 1
[All CSCP Questions]

The growth of social networking tools has enabled companies to improve their market segmentation tactics by:

  • A. replacing the need for expensive customer relationship management (CRM) systems and tools.
  • B. gaining two-way feedback on the effectiveness of a brand and its customer satisfaction.
  • C. facilitating the logistics cost management of expedited delivery methods and modes.
  • D. providing customers with an easy means to communicate with each other.
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Suggested Answer: B 🗳️

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Rajiv8047
6 months, 3 weeks ago
Selected Answer: B
The growth of social networking tools has enabled companies to improve their market segmentation tactics primarily by gaining two-way feedback on the effectiveness of a brand and its customer satisfaction.
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