Exam CSCP topic 1 question 802 discussion

C. customer portal.** A customer portal is a tool that allows users to access, customize, and personalize content, often for the purpose of purchasing or interacting with a business. It provides a platform for customers to engage with the company, view products or services, and tailor their experience to their needs. The other options are not as accurate: - **A. Customer relationship management (CRM):** This is a system for managing interactions with current and potential customers, but it is not primarily focused on allowing customers to access, customize, or personalize content. - **B. Value-added network (VAN):** This is a private network used for electronic data interchange (EDI) and other business communications, not for customer-facing content customization. - **D. Online catalog:** While an online catalog displays products or services, it does not necessarily allow for customization or personalization to the extent that a customer portal does.

Online catalogs allow users to browse and search for products, often with detailed information, reviews, and customization options.